kleenex + Cottonelle AT SAM‘s Club

AGENCY: VMLY&R COMMERCE

The Big Split

Inspire parent members to buy and share Cottonelle & Kleenex (some for the parent, some for their college student) so that the student has enough for his or her needs and the parents’ cupboard or closet of household essentials isn’t (surprise!) unexpectedly depleted. As the school year approaches, parents and kids are splitting up – their care essentials. It’s the Big Split Event, where fams stock up on & split our club-size Cottonelle® and Kleenex® essentials.