huggies

AGENCY: VMLY&R COMMERCE

Tush Presents at Sam’s Club

Kimberly-Clark asked for a custom program that is hyper targeted towards the Sam’s Club member that: 1. Encourages purchase of pome products as gifts & 2. Retains these shoppers & new parents. Fun Disney character designs. Amazing fit and absorbency. A history of trusted care. A Huggies club pack from Sam’s Club is the cutest—and most useful—baby shower gift. Now it's one that will keep on giving as your baby grows, complete with the Huggies baby needs, trial diapers of the next size, age-appropriate Disney items (Disney books, Disney plush), and more.

Make it Rain for Mom at Walmart | Sprinkle Registry

Create a 360-degree program that sets up Walmart to win with 2nd/3rd time+ moms (ultimately gaining their lifetime loyalty so that they purchase all of their baby needs at Walmart). It's time that new and second-time moms get the gifts they deserve—and don't hold back from registering for everything they want. We'll inspire them to set up a Walmart Baby Registry for their sprinkle or shower, making sure to include all the Huggies products they need to have a joyful journey.

Fetch Rewards Program at Amazon

Huggies Rewards program (powered by fetch) was giving away Amazon gift card to it’s customers. We were tasked with creating social media and online banners to let people know about this offer.