california lottery

AGENCY: THE MARKETING ARM (ALCONE)

California Dreamin’ Sweepstake

This creative was developed to motivate players to play California Dreamin’ Scratchers and enter 2nd Chance for a chance to win a prize inspired by the theme of the Scratchers game. This was done by leveraging the latest approved California Dreamin’ look & feel to create a fun and exciting social design layout for static and animation. Strong CTAs were used to entice players to enter California Dreamin’ 2nd Chance Bonus Draw for a chance to win an Airstream Adventure Prize Package.

Progressive 2nd Chance Promotion

The Scratchers Brand look and feel was leveraged to develop exciting creative for static & animated social layouts. hTis included strong CTAs that would attract players to purchase $1, $2 and $3 Scratchers, and enter the Progressive Scratchers 2nd Chance Promotion, helping the prizes grow and potentially win!

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California Lottery X NBA Partnership

From the land of the Clippers, Kings, Lakers and Warriors, comes an NBA partnership that rallies California fans to unleash their full potential. From the opening tip-off to the final buzzer, California Lottery® is going to dial up your NBA experience with exclusive promotions, epic prizes and one-of-a-kind opportunities. And with an all-star lineup of NBA-edition Scratchers® combined with your fan-fueled passion for your favorite California team, the California Lottery and the NBA will elevate your next season.

Scratchers Quiz

Developed social assets to promote and drive engagement with the Scratchmaker quiz by leveraging the characteristics/interests of the different personas. Provided fun and engaging concepts that reinforce that there’s a perfect Scratchers for you.

Fairs & Festivals | Rays of Play

Developed event equipment and tactical event elements that strengthen the CA Lottery brand’s image, attract and engage consumers, and build consumer loyalty. The objective was to modernize, improve, and heighten the brand’s exposure to build relationships with consumers who attend the events, making them ambassadors of the Lottery.